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There are several considerations to factor in while aligning your social media programs with your social business infrastructure. The first is that in today’s agile can you buy followers for instagram world it’s realistic that neither comes first. When I visited Dell several years ago, it was clear that the company had leapfrogged others in the social space because they were not afraid to take risks and implemented “pilot programs”. Pilot programs are small, manageable initiatives where progress can be made rapidly and leveraged as proof points while gathering data. Today, you can be assured that Dell is looking to scale and integrate social into their entire business model and this will likely be an ongoing process which requires a good deal of incremental change. But this is inevitably the next step. So in a digestible format, how does social business planning break down? I have a few thoughts:
Social media has become a powerful tool for enterprises across the globe. A 2010 Burson-Marsteller study showed that, “of the Fortune Global 100 companies, 65 percent have active Twitter accounts, 54 percent have Facebook fan pages, 50 percent have YouTube video channels and 33 percent have corporate blogs.”2 buy instagram followers for $5 Enterprises are using social media in many functional areas of the business and are enjoying numerous tangible benefits such as increasing brand recognition, sales, search engine optimization (SEO), web traffic, customer satisfaction, and revenue.3 In addition, rapid feedback and insight from consumers provide a mechanism for executives to assess consumer opinion and use this information to improve products, customer service and perception. Enterprises have also discovered that they are able to monitor the market, their competition and their customers via social media outlets. This allows engaged enterprises to be on top of any changes that may be needed and to proactively make appropriate adjustments to strategies, products or services.